Fred Martin Superstore Continues Support of Norton City Schools Mental Health Initiative

Dana Addis, Superintendent of Norton City Schools; Ashley St. Pierre, Marketing Director and Adam Huff, President of Fred Martin Superstore. Addis accepts donation of $10,000 to support mental health initiative “We Roar. Together.”

Fred Martin Superstore has continued to support Norton City Schools with their 2021-2022 district initiative “We Roar. Together.”  The word “roar” is a nod to the school mascot, the panther.  The theme is designed to bring attention to Norton City School’s strategic plan addressing mental health, anti-bullying, and overall wellness in children.  They will focus on discussions, activities, and educational programming designed to enhance the life of every one of their students.

Fred Martin Superstore began their involvement with Norton City Schools “We Roar. Together.” In 2019 when the theme was first announced.  After a hiatus last year, Norton City Schools has resurrected the initiative and doubled down on their efforts to improve the wellbeing of their students.  Anxiety, depression, and job loss stemming from the COVID-19 Pandemic has shined an even brighter light on the need for programs like this.

Norton’s staff works diligently and consistently on two student characteristics that are believed to be healthy for the students — Strength and Warmth. These will anchor their team’s approach to supporting and equipping each child in a manner that benefits them most. “We Roar” represents strength, and “Together” represents warmth.

Fred Martin Superstore’s $10,000 donation helps support the District t-shirt, as well as other programming and initiatives related to the theme.  More mental health professionals have been hired so that every school building is properly staffed, and a new mentorship program is already underway.  Over 3,000 t-shirts will be supplied to students, teachers, bus drivers, and all other support staff.  They will be encouraged to wear the t-shirts four times throughout the school year to keep the focus on “We Roar. Together.”

When “We Roar. Together.” was first rolled out, student and community response were overwhelmingly positive.  In fact, of all the themed shirts the District has released, the 2019 shirt has been their most widely worn ever!  With a brand-new color and design, the 2021 shirt promises to achieve the same goal of awareness for the current school year.

Fred Martin Superstore is thrilled and humbled to be a part of “We Roar. Together.” Ashley St. Pierre, Marketing Director, stated “With two young children of my own, I understand now more than ever the importance of support and stability in shaping young minds. Norton City Schools have shown dedication to their community by providing that for their students.”

Pictured is Dana Addis, Superintendent of Norton City Schools, Ashley St. Pierre, Marketing Director and Adam Huff, President of Fred Martin Auto Group.